Pacific Electric Wire & Cable Co
Location: Taiwan year: 2024
Pacific Electric Wires & Cables (PEWC) is an established company specializing in electrical and cable solutions for infrastructure and industrial applications. The rebranding focused on evolving the company’s visual identity to reflect innovation, reliability, and forward-thinking engineering while honoring its long-standing industry presence.
The project also included a conceptual campaign for PEWC’s 75th anniversary, developing banner systems and commemorative brand applications that honor the company’s legacy while positioning it for the future.
The identity was applied across corporate stationery, business cards, presentation templates, and communication materials, ensuring a consistent and modern brand presence across all professional touchpoints.
Alongside the anniversary campaign, we created branded banners and visual assets aligned with the new identity, ensuring a consistent presence across corporate and promotional touchpoints.
