Majorelle: Hotels & Residences
Majorelle is a conceptual hospitality brand exploring restraint, atmosphere, and architectural presence.
Developed as a study in boutique luxury identity, the project focuses on refined typography, spatial harmony, and tactile applications across hotel environments.
Location: Morocco year: 2025
A hotel imagined through form and material.
Majorelle balances softness and structure. where clean lines meet subtle detail, and identity is expressed through proportion rather than excess.The branding was designed to feel timeless, quiet, and intentional.
Majorelle was created as a branding exploration within the hospitality sector focusing on how minimal design can communicate exclusivity without visual noise. The project demonstrates a design-first approach to hotel identity development.
The identity was applied across key brand touchpoints, including textile embroidery, in-room detailing, and stationery direction. In parallel, content and art direction were developed to shape the hotel’s marketing presence, ensuring a cohesive visual language across imagery, digital assets, and campaign storytelling.
